History of this American Classic:
Chick-O-Stick originated in the 1930s during the Great Depression, created by B.E. and Mabel Atkinson, founders of the Atkinson Candy Company in Lufkin, Texas. The family-owned business began in 1932 as a way to make a living when “everyone had a penny,” according to B.E. Atkinson. Initially called “Chicken Bones,” the candy’s name changed to Chick-O-Stick in 1955 due to a trademark conflict with another company.
The candy itself is a crunchy, honeycombed stick made primarily of peanut butter and cane sugar, coated with toasted coconut. Its original bright orange color came from artificial dyes, and early packaging featured a cartoon chicken in a cowboy hat, which some mistook for a hint at a chicken-flavored snack—though it’s purely a sweet treat.
The name’s origin is unclear, but Atkinson lore suggests a sales representative coined it spontaneously, possibly inspired by its resemblance to fried chicken thanks to the coconut coating.
By the 1950s, Chick-O-Stick was a staple of Atkinson’s lineup, gaining a loyal following for its unique texture and flavor, often compared to a Butterfinger or Zagnut bar but without chocolate. In 2019, the recipe shifted to natural ingredients, swapping artificial colors for vegetable juice and turmeric, resulting in a lighter brown hue, and removing hydrogenated oils and preservatives to appeal to modern tastes. Today, it remains kosher, gluten-free, and vegan-friendly, available in various sizes from bite-sized nuggets to full sticks, with the largest variant shrinking from 2.0 ounces to 1.6 ounces since 2022.
Its enduring popularity stems from nostalgia and its simple, distinctive recipe, keeping it a beloved treat for generations.
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