A Brief History of Goo Goo Clusters
Goo Goo Clusters were born in 1912 in Nashville, Tennessee, cooked up by Howell Campbell and the Standard Candy Company. They’re often called the first “combination” candy bar, tossing together caramel, marshmallow nougat, roasted peanuts, and milk chocolate in a messy, roundish heap—nothing like the tidy chocolate bars of the day. The name supposedly came from Campbell’s kid saying “goo goo” as his first words, inspiring a schoolteacher on a streetcar to suggest it. They started out unwrapped, sold from glass jars in local shops, since mass packaging wasn’t a thing yet.
By the 1920s, with hygiene concerns growing, they got hand-wrapped in tinfoil and spread nationwide, even hitching a ride with the Grand Ole Opry as a sponsor. The recipe’s barely changed in over a century, though they’ve added variations like pecan and peanut butter versions. Still a Nashville icon, they churn out thousands an hour now, but the old-school vibe sticks.
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